What is the reason we are taking this on?*
What do you hope to achieve? (Example: Differentiate product in the market, highlight an application capability, cross-sell an ABILITY application, increase application awareness, etc.)*
Project Copy Outline:*
CTA for drivers such as emails and ads (link, phone number and/or email address): *
CTA for primary content piece/destination such as flipbook or landing page (link, phone number and/or email address): *
User Journey:(e.g.: Workspace Ad (proj #) > Content Offer (link or proj. #) > Landing Page (link or proj. #) > Demo) *
Which LOB(s) (Line of Business) and/or market segments?
Will this be conclusive for the Marketo send audience as well?
What are they most concerned about?
How are they currently addressing this need?
(Checkboxes to come with completed personas)
Notes to Content:
Notes to Creative:
Notes to Digital:
Streams for Uberflip: