An experienced healthcare strategist, Chelle Woolley has served in many of the industry’s most innovative and leading organizations promoting the use of health information technology for improving the way health care is delivered in this country. Chelle is responsible for marketing and communications as well as product marketing efforts.
Prior to ABILITY, Chelle was the Principal for Woolley & Associates, an independent consulting organization focused on building company image, branding and messaging. Before establishing her consulting company, Ms. Woolley was the Senior Vice President and Communications Officer for RxHub, the nationwide electronic prescription drug information exchange.
Ms. Woolley has more than twenty years of leadership/management experience in the health care industry. Chelle co-founded and served as Senior Vice President of ICAN, Inc. Ms. Woolley was responsible for developing corporate strategy and in managing all operational aspects of the company including sales, marketing, account management, client services and corporate communications. Ms. Woolley was also a Vice President and co-founder of Abaton.com, developer of web-based physician connectivity services and applications—responsible for sales, marketing and positioning. Prior to these start-up enterprises, Ms Woolley spent over 13 years in leadership positions at United HealthCare Corporation.
Ms. Woolley received a Master's of Science and Master's of Public Health from the University of Minnesota, School of Public Health. She was an Assistant Professor at Towson State University of Maryland in the Health Sciences Division and continues to present and educate at national health care conferences.